As someone with a stake in Celonis’ success by means of a commercial online course I have been offering since 2021, I’ve closely observed its evolution in process mining. My experience, along with feedback from my students, has highlighted a growing concern: while Celonis’ new advanced features like the business miner, the execution management system, object-centric process mining and AI-driven intelligence are impressive, they seem to overshadow the platform’s foundational strengths—offering simple, actionable insights.
The Shift Away from Simplicity
In the early days, Celonis was a go-to for its ease of use: you could upload an event log and instantly generate a clear, valuable 2D process map. The low barrier to entry made it ideal for those looking to identify inefficiencies quickly. Today, however, reaching that classic 2D process map with sliders feels almost like a hidden feature. Navigating through the various menus, filters, and new tools can take numerous clicks, with a lot of settings to sift through before getting to that “basic” process insight. One needs to create a ‘workspace’, then ‘a package’, then create ‘assets’ in the ‘studio’ etc. etc. before even getting to the classic, simple but effective 2D process map. You can check this video I created to get an impression of how complicated it is nowadays to get your uploaded data into a simple 2D process map in Celonis:
While innovation is essential, I worry this complexity may deter new users and distract from the value of Celonis’ original offerings. Instead, a more streamlined approach—keeping the simple tools accessible alongside advanced options—could better serve both newcomers and seasoned users.
Questioning the Future Direction
In the world of process mining, there’s vast untapped potential, especially in markets like the U.S., where many companies still don’t fully understand what this technology can do for them. By simplifying how businesses integrate their data and visualize it in straightforward 2D process maps, Celonis initially unlocked “low-hanging fruit,” helping organizations immediately identify inefficiencies. However, as the platform has evolved, it now leans heavily toward real-time data integration, advanced data pipelines, and multi-silo connectivity, making these simple insights less accessible.
As Celonis prioritizes complex, data-engineering and AI-enhanced features to connect and oversee disparate data sources, the entry-level simplicity that once made it appealing has faded. I worry that these advancements, while powerful, might overwhelm newcomers who are seeking immediate, clear benefits. This challenge becomes even more pressing as tools like ChatGPT provide accessible, intuitive solutions without deep technical know-how. If Celonis could balance advanced integrations with a streamlined path to basic process mining, it would likely solidify its value for both new and experienced users alike in today’s competitive landscape.
With this in mind, I would like to submit the folllowing poll:
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Do you believe Celonis should keep a straightforward option for uploading data to generate simple 2D process maps, even as they advance their real-time, multi-silo integration features?
- Strongly agree
- Agree
- Neutral
- Disagree
- Strongly disagree
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Is the focus on real-time data integration, multi-platform connectivity, and advanced data pipelining worth the added complexity?
- Yes, it adds valuable depth for experienced users
- Yes, but simplicity should remain a core feature
- Neutral
- No, it risks deterring new or non-technical users
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Which aspect of process mining is most important to you?
- Immediate, accessible insights through basic process mapping
- Advanced, AI-driven insights through multi-silo data integration
- A balance of both
I’m curious to hear your thoughts!
Kind regards,
Dennis Arrindell