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As someone with a stake in Celonis’ success by means of a commercial online course I have been offering since 2021, I’ve closely observed its evolution in process mining. My experience, along with feedback from my students, has highlighted a growing concern: while Celonis’ new advanced features like the business miner, the execution management system, object-centric process mining and AI-driven intelligence are impressive, they seem to overshadow the platform’s foundational strengths—offering simple, actionable insights.

 

The Shift Away from Simplicity

In the early days, Celonis was a go-to for its ease of use: you could upload an event log and instantly generate a clear, valuable 2D process map. The low barrier to entry made it ideal for those looking to identify inefficiencies quickly. Today, however, reaching that classic 2D process map with sliders feels almost like a hidden feature. Navigating through the various menus, filters, and new tools can take numerous clicks, with a lot of settings to sift through before getting to that “basic” process insight. One needs to create a ‘workspace’, then ‘a package’, then create ‘assets’ in the ‘studio’ etc. etc. before even getting to the classic, simple but effective 2D process map. You can check this video I created to get an impression of how complicated it is nowadays to get your uploaded data into a simple 2D process map in Celonis: 

While innovation is essential, I worry this complexity may deter new users and distract from the value of Celonis’ original offerings. Instead, a more streamlined approach—keeping the simple tools accessible alongside advanced options—could better serve both newcomers and seasoned users.

Questioning the Future Direction

In the world of process mining, there’s vast untapped potential, especially in markets like the U.S., where many companies still don’t fully understand what this technology can do for them. By simplifying how businesses integrate their data and visualize it in straightforward 2D process maps, Celonis initially unlocked “low-hanging fruit,” helping organizations immediately identify inefficiencies. However, as the platform has evolved, it now leans heavily toward real-time data integration, advanced data pipelines, and multi-silo connectivity, making these simple insights less accessible.

As Celonis prioritizes complex, data-engineering and AI-enhanced features to connect and oversee disparate data sources, the entry-level simplicity that once made it appealing has faded. I worry that these advancements, while powerful, might overwhelm newcomers who are seeking immediate, clear benefits. This challenge becomes even more pressing as tools like ChatGPT provide accessible, intuitive solutions without deep technical know-how. If Celonis could balance advanced integrations with a streamlined path to basic process mining, it would likely solidify its value for both new and experienced users alike in today’s competitive landscape.

With this in mind, I would like to submit the folllowing poll:

  • Do you believe Celonis should keep a straightforward option for uploading data to generate simple 2D process maps, even as they advance their real-time, multi-silo integration features?

    • Strongly agree
    • Agree
    • Neutral
    • Disagree
    • Strongly disagree
  • Is the focus on real-time data integration, multi-platform connectivity, and advanced data pipelining worth the added complexity?

    • Yes, it adds valuable depth for experienced users
    • Yes, but simplicity should remain a core feature
    • Neutral
    • No, it risks deterring new or non-technical users
  • Which aspect of process mining is most important to you?

    • Immediate, accessible insights through basic process mapping
    • Advanced, AI-driven insights through multi-silo data integration
    • A balance of both

 

I’m curious to hear your thoughts!

Kind regards,

 

Dennis Arrindell

Hi, 

It seems the poll doesn’t work as intended. My answers:
A) Strongly agree (I think it already does it, at least in my use cases)
B) Yes, it adds valuable depth for experienced users
C) Advanced, AI-driven insights through multi-silo data integration

I think it’s because you don’t fit into potential user-group. Most of non-technical users if they want to analyse anything that’s not standard SAP process like P2P will either:
A) Fail
B) need to have someone to fill the gap
C) Became more technical in a form of key user of specific process/system combination to at least entry-intemidiate level

And the pizza use case is something custom, so of course it will require more time to put that into a graph, as you’ve got plenty of unknowns variables in the process.

Please remember that Celonis is rather expensive tool, that scales best with bigger companies, where division of specialities and labor exists, so that kind of PM initiative is not taken by single business user, but rather by whole team which need contain at least one Data Engineer that will lead others through the process. That’s their strategy and main source of income, so I’m not surprized they put emphasis on related features that are important for enterprise clients.

Best Regards,
Mateusz Dudek


Hi Mateusz,

Thanks for sharing your insights; you bring up some great points, especially regarding how Celonis is positioned to serve complex use cases in large organizations with specialized teams. While I agree that the platform does support a “industrial scaling’ journey, my concern is that even the basics—like creating a straightforward 2D process map—are no longer intuitive for beginners. For someone starting out in process mining, finding this foundational feature can require a lot of technical navigation, which could discourage new users.

If the starting point becomes overly complex, Celonis risks losing its appeal as a go-to tool for newcomers to begin their process mining journey. Without an easy entry point, adoption could be limited to only highly technical users or teams with data engineering support, ultimately reducing its potential reach.

For Celonis to grow user adoption, especially in new markets, I believe it’s essential that even non-technical users can easily create and interpret a simple process map. Simplifying this initial experience could ensure that Celonis remains accessible and attractive to a broader range of users, keeping it a valuable tool for both entry-level and advanced use cases.

Best regards,

 

Dennis Arrindell


Hello Dennis, 

But “creating straightforward 2D process map” is useless in business context without value realization, automation, validation methodology, creating dashboards (using PQL) etc. Also, nearly any custom eventlog requires SQL / data connection knowledge (and despite “pizza use-case” is ready .csv eventlog, if anything is not standard SAP P2P/O2C for 99% of cases it should be either created from scratch or adjusted on data transformation layer - course students should be aware of that). 

I know that in your case, you’re doing that for Udemy/Youtube students - I’ve done the same on lectures in university or workshop, but it hard to expect that commercial company will adjust their workhorse for non-commercial academic use, because that’s the only place where such niche use-case can exist. 

In my opinion it narrows down problem to 3 options:
A) Course students will have to became data proficient (PQL/SQL), and lecturer should show them effect and then how to get it - without that they will not able to use tool in any significant rate thus not get work. Then they can utlize any option, including also quick-to-value options like business miner, but also creating everything from scratch - including eventlog for custom systems / processes.

B) Course students are a part of business initiative trying to get value - they should finish full Celonis Academy - if they are doing custom process - full EMS Technical path which make them techies (to some degree). Business miner in that case will be best.

C) Course students are part of academic initiative for research purposes - in that case the best it would be to change tool to something more academic and experimental but also open source like ProM Tools – ProM 6.14 has been released co-created by Will Van der Alst and used in his courses. Celonis in this case should be treated as a benchmark. Prom of course is not viable for enterprise commercial value delivery, but for that group may be ideal.

Options A and C are time consuming, so to “quickly create 2D process map” is not their use-case. As you see that need may be useful mainly in option C I think best solution for basic PM basics and just to show how csv eventlog becomes graph I would use mentioned ProM or just Python script (pm4py-core) with graph package.

Best Regards,
Mateusz Dudek


Hi Mateusz,

Thanks again for the thoughtful reply and for laying out these options so clearly. I can see where you're coming from, especially in regard to the technical requirements and how they impact practical use cases for business value. I fully respect Celonis’ focus on delivering advanced functionality for larger companies with technical teams, and I understand that many real-world applications will naturally require deeper technical knowledge, especially for custom or complex processes.

I still believe, however, that there is significant value in keeping a simpler entry point available, as it could provide a way for new users to start exploring process mining with lower initial barriers. This “low-hanging fruit” could drive broader user adoption, particularly among those who may eventually move on to more complex applications and deeper technical training.

That said, I respect Celonis' priorities and the emphasis on scalability and enterprise-level features. I appreciate the insight you've shared, and I’m glad we could explore this from multiple perspectives.

Best regards,  
Dennis Arrindell


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