Hey Zeliha,

I would suggest going to the Academy (Academy.celonis.com). Here you can follow a lot of tracks and courses, and also specifically on what the benefits are and how to convince your clients. In the Celonis Kick-starter already a lot is covered. https://academy.celonis.com/learn/course/celonis-kickstarter

The last few weeks I've had plenty of interactions with ChatGPT and your question sounds like a perfect question for ChatGPT.

ChatGPT replies:

"Process mining is a powerful technique that enables organizations to analyze their business processes by extracting insights from event logs stored in their information systems. The benefits of process mining are numerous, including:

1. Improved efficiency: Process mining can help identify bottlenecks, inefficiencies, and redundancies in business processes. By optimizing these processes, organizations can save time and resources and improve their bottom line.
2. Enhanced customer experience: By analyzing customer interactions with their business processes, organizations can identify pain points and opportunities for improvement that can lead to a better customer experience.
3. Better decision-making: Process mining provides organizations with real-time, data-driven insights into their business processes. This information can be used to make more informed decisions, prioritize improvements, and measure the impact of process changes.
4. Increased compliance: Process mining can help organizations identify areas of non-compliance with regulations or internal policies. By addressing these issues, organizations can reduce risk and avoid costly fines and penalties.

To convince the client of the usefulness of process mining, I would provide examples of successful process mining projects in their industry or similar organizations. I would also highlight the scalability and flexibility of the technique, which can be applied to a wide range of processes and industries. Additionally, I would explain how process mining works, including the steps involved in data extraction, analysis, and visualization.

Overall, I would emphasize the potential for process mining to provide organizations with a competitive advantage by improving their operations and customer experience while reducing risk and costs."

Not so bad 😊